Thursday, May 19, 2011

New and Improved Website & Blog!

I am very excited to introduce my new and improved website and blog! My blog is now featured on which will allow for easier access to all my latest information, new product releases and free tips all at one spot.

For those of you who have been following my blog, all new posts will happen at I will no longer be adding any posts here at In addition to all new posts, all of my previous blog posts have been imported to the new blog for convenient searching.

Be sure to sign up for my free email tips and check my website often for all the latest news, updates and lots of great FREE information to help you take your results to the next level!

Believe. Achieve.

Sunday, April 17, 2011

Exclusive Jeff Willet and Skip La Cour Podcast Series starts today!

Skip La Cour and I have joined for an exclusive podcast series that starts today at 10 AM EST.

Listen in on our candid conversation about a variety of topics including our thoughts on steroids, pro-hormones, our personal bodybuilding origins and our thoughts on the sport of bodybuilding as it stands today.
Hope you enjoy!

Believe. Achieve.

Wednesday, April 13, 2011

Six Pack Abs!

Contrary to popular belief, the key to a great six pack is NOT crunches! You can do crunches day and night and never attain a trim waist line because you can not spot reduce fat no matter how hard you try.

The perfect "real world" example is Stuart MacDonald (Pictured Right) and the body transformation that he achieved in "I Want to Look Like That Guy." Stuart went from a pudgy 44 inch waist to a shredded 27 inches in 6 months time. Stuart only trained abs directly 1 time a week. His strict attention to diet and consistent cardio is what made the magic happen. (You can learn the exact nutrition plan Stuart followed in my newest release "Secrets Behind I Want to Look Like That Guy.")

The next time you are tempted to add yet another day of curnches to your routine or buy the latest ab crunch gizmo remember once again the physiological fact that you can not spot reduce fat!

The more you want to achieve a great six pack, the more you need to focus on diet and cardio!

Believe. Achieve.

Thursday, April 7, 2011

"Secrets Behind I Want to Look Like That Guy" Supplement Key...

"Secrets Behind I Want to Look Like That Guy" details the nutrition program that Stuart MacDonald executed to achieve his outstanding body transformation in our award winning documentary “I Want to Look Like That Guy.”

Several supplements are listed by their product name with no real description. Also some of the products have since been discontinued so I thought a simple supplement key would help clear up any confusion and help you maximize the information provided in the video.

"Secrets" Supplement Key:

Ny-Tro PRO-40 = Meal Replacement (Discontinued)

Creatine HSC = Glucose Crystals (DGC) with Micronized Creatine and Taurine. (Discontinued, however, Micronized Creatine and the DGC Crystals are still sold separately.)

VP2 = Whey Protein Isolate (Still Available)

GL3 = L-Glutamine, Amino Acid (Still Available)

Myo-D = Omega-3 EPA-Amino Hybrid (Still Available)

For detailed information on each product check out the AST Sports Science web site.

Believe. Achieve.

Monday, March 28, 2011

Fat Loss Cardio Tips...

Let's clear up some FAQ about cardio!

1. DO NOT perform cardio first thing in the morning on an empty stomach! This is a great way to encourage muscle wasting. As soon as you wake up you should have whey protein isolate and a carbohydrate source (my favorite combo is VP2 Whey Isolate by AST Sports Science with breakfast cereal as you can see in my "Lost Logs" e-book. After you have supplied the critical nutrition upon waking you can then attack Max-OT cardio and achieve great results!

2. Keep cardio short and intense. 16 to 20 minutes of high intensity cardio will have a greater effect on elevating your metabolism and will keep your metabolism elevated longer after exercise than long duration moderate intensity cardio.

3. Work out of your comfort zone the entire session. You should be "huffing and puffing" throughout.

4. Set distance goals and try to beat them every session. Working to beat your distance goals will give you a tangible marker of intensity to strive for rather than simply putting in your time.

5. Frequency. If fat loss is a high priority I recommend cardio 5-7 days a week. Remember every cardio session you do will give your metabolism a jolt and fire up the fat burning process!

Believe. Achieve.

Wednesday, March 16, 2011

NEW VIDEO: "Secrets Behind I Want to Look Like That Guy"

"Secrets Behind I Want to Look Like That Guy" is a unique inside look at the exact methods I prescribed to Stuart MacDonald during his amazing body transformation.

Using the strategies outlined in this video, Stuart went from an overweight 44 inch waist to a rock hard 27 inch six pack in only 6 months.

With this video you’ll learn the exact nutrition principles I used to construct Stuart's plan and you’ll gain a valuable perspective on key mental strategies that will help you stay focused and execute every day at a high level.

If you enjoyed the documentary I Want to Look Like That Guy this video is a must see. It will give you a detailed road map to achieve the same kind of outstanding results seen in the film. If you have not seen the documentary don’t worry because this video stands alone as its own powerful teaching tool.

Watch Instantly! No shipping, No waiting.

This video is available in a convenient online format making it accessible instantly. When you purchase the video you will receive a link and you’ll be able to the view the video at your convenience any time right from your own computer.

Run time: 33 minutes and 57 seconds.

Bonus Feature!

Along with the video you will also be given access to Stuart's complete 6 month nutrition plan. (.pdf format)


Believe. Achieve.

Thursday, March 10, 2011

MANformtation: Life-changing Alpha Leadership Strategies

For those who’ve followed my career closely you know that Skip La Cour is one of my bodybuilding mentors and was a big inspiration throughout my career. Skip continues to coach and inspire people all over the globe and you too can take advantage of Skip’s powerful mental strategies guaranteed to help you become the man you really want to be.

Skip La Cour’s MANformation Audio Seminar Series is excellent and I highly recommend it to anyone interested in adopting life-changing alpha leadership strategies. Skip is a great coach and his passion comes through with every word. After listening to his audio seminars there’s no doubt in my mind you will be motivated beyond belief and empowered to get the most out of life!

I suggest starting with the first audio seminar course "The Mindset and Actions of a Powerful Alpha Male Leader"

When you order be sure to type in Coupon Code WILLET and you'll get a free bonus audio seminar titled: “The Top 10 Qualities, Characteristics, and Actions of the Most POWERFUL Alpha Male Leaders”
$24.99 value--yours free

Start listening and start leading!

Believe. Achieve.

Saturday, February 26, 2011

Success Doesn’t Happen Overnight, But it Builds Each Day

Below is an excerpt from my book "Inside the Mind of a Champion." This passage talks about the importance of setting goals and working towards those goals each and every day. As I always say great things happen with the continual execution of a smart plan.

"....You can’t expect results to happen overnight but what you do today will definitely affect tomorrow and you can shorten the process by how intelligently you approach your training and nutrition. That is why you need to equip yourself with information and proven strategies. Then you need to execute those strategies consistently over a span of time. Don’t get me wrong, you still have to put in your time but the smarter you go about things, the faster your results will come.

There are times when I speak with people and they want me to tell them exactly how long it will take before they see results. I always feel like telling them, “Let me dust off my crystal ball and I’ll let you know”, but I bite my tongue and try to explain that is impossible for me to speculate because there are way too many variables to consider. I have no idea how intense this person is training, how well they are eating, or what supplement program they are following, not to mention their genetic propensity to build muscle. So unless I am a fortune teller, there is no way I can say.

I try to explain that the better you approach all aspects of your training, the better and faster your results will be. I don’t want to throw out some mythical number that you should reach in four weeks because if you don’t hit that number you will be discouraged for no reason or I might limit you with the number I say and you may have been able to blow right past it.

I don’t think trying to figure out how much you can gain in the first four weeks of training is the best way to start. Instead, work hard each day and see how far you can go.

You need to set your goals and work towards them daily. Keep in mind the bigger picture and the end results you want but realize that you get to that point by what you do on a daily basis, even if you can’t always see it. Just because you’re not at your destination tomorrow, doesn’t mean you won’t get there as long as you keep moving in that direction...."

(This passage can be read in its entirety in my book "Inside the Mind of a Champion")

Believe. Achieve.

Friday, February 18, 2011

"That Guy" to Screen at Arnold Sports Film Fest!

Our documentary "I Want to Look Like That Guy" has been chosen to screen at the 1st annual Arnold Sports Film Festival.

“I am happy to inform you that your film has been chosen to screen at the Arnold Sports Film Festival!

Your film will screen in one of several screenings throughout the weekend of March 4, 5, 6. The first screenings will begin Friday afternoon and continue through Sunday afternoon's awards ceremony, where Mr. Schwarzenegger will be on-hand."

I want to take this opportunity to extend a "thank you" to all who have supported our efforts by purchasing a copy of "I Want to Look Like That Guy". We are thrilled to be included in this event and excited about the doors this could open for our film!

Believe. Achieve.

Tuesday, February 15, 2011

Why So Many Supplements?

A common question I get from people who view my "Lost Logs" ebook or watch Stu's amazing transformation unfold in "I Want to Look Like That Guy" is why do I choose to have so much of my nutrients coming from supplementation rather than whole food? Here's the method to my madness:

Nutrient Density Maximized - A quality meal replacement typically maximizes nutrient density better than a whole food meal. This keeps protein and nutrients high with total calories low.

Convenience - Shaking up a meal replacement can happen pretty much anywhere and any time. It is not always as easy to break open the Tupperware and start eating your chicken and green beans. Meal replacements over the years have helped me stay 100% on track with my plan in a variety of situations.

Easy to Measure - Meal replacements make it very easy to measure your intake and consequently make adjustments to your diet as you skim away calories. Measuring the cuts with supplements is very easy and accurate.

This is not to say you can't construct an effective nutrition plan with the use of more whole food. This is simply my preference and the reasons why.

Believe. Achieve.

Sunday, February 6, 2011

Arnold Sports Film Festival - "That Guy" Documentary Makes Second Round of Judging!

This is the inaugural year for the Arnold Sports Film Festival which is run in conjunction withe the Arnold Classic weekend in Columbus, Ohio.

We entered our documentary, I Want To Look Like That Guy, and I am happy to announce that we have made it to the second round of judging. This means we have a chance for our film to be one of the select few out of thousands of entrants to be part of an official screening during the Arnold Classic weekend.

The official announcement will be made later this month but either way we are honored to make it this far in the process considering the high level of competition we are against.

Believe. Achieve.

Does Soreness Matter?

The answer to this common question is no.

Muscle soreness or lack there of is not an indicator of the success of your workout. Remember the goal of each weight training workout is to overload the muscle with a heavy weight (Max-OT style) and therefore initiate the best muscle growth response.

You have probably found there are certain muscle groups that always get a little sore and some muscle groups that never do. I think this is normal based on my own experience and the feedback from many others. I wouldn't put much stock into it one way or the other.

As you go forward with your workouts I would suggest not placing emphasis on your degree of muscle soreness and certainly don't use it to gauge the success of your workout.

Believe. Achieve.